CALL CENTRE EXPO AND CUSTOMER MANAGEMENT EXPO


Call Centre Expo & Customer Management Expo – An enormous success!
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The co-locating exhibitions Call Centre Expo and Customer Management Expo had yet another fantastic year increasing attendance by 10% over the two days.

Melissa Roberts, the exhibition Event Manager, is thrilled with the event’s success, ‘What a great two days – the event is an extremely positive reflection on contact centre and customer management industry professionals who attend the event to discover best practice, new products and strategies, as well as learn how to overcome the business challenges they are facing.’ She continues, ‘We have smashed the show targets, have high quality partnerships with the industry’s leading suppliers and are well positioned for 2009.’

Attracting visitors from customer service, operations, contact centres, HR, marketing, sales and IT and with an increased level of attendee seniority on 2007 at 74%, the visitor demographics demonstrate that it is the decision makers from key organisations who were on the stands talking to suppliers.

Andrew Aldred, Marketing Services Manager at Charter UK commented, ‘We have had many quality conversations on the stand with senior level visitors and it is looking good in terms of lead generation.’ Joanne Hatherley from Ultra Communications backed up this view, ‘The quality of visitors has been far higher this year and we have spoken to people who are here to solve real challenges by sourcing and purchasing the right products.’

So despite the current economic climate, the contact centre and customer management industry seems to be thriving and intent on achieving the best results possible and continued good customer service in today’s market. The event’s exhibitors were also keen to ensure they had a stand in 2009 with 93% rebooking for next year onsite.

Tony Brown from Harding & Yorke, commented, ‘This event is a worthwhile investment. I believe the mix of products and services on offer here is right and will be back in 2009’ and Genesys Telecommunications’ Marketing Manager, Lucille Jackson, agreed, ‘This show represents the industry well and always attracts great visitors. It has been another successful event for us and we have gained promising leads. It’s one of our key events within the marketing calendar and we have booked a stand for 2009.’

The free education programme at the event proved to be popular with over 830 visitors attending at least one of the six keynote sessions. Plus, the three Solutions Theatres - Call Centre Technology (sponsored by ntl:Telewest), Customer Management Technology (sponsored by Living-e), and Call Centre & Customer Management Services (sponsored by Siemens) – had visitors who weren’t lucky enough to get a seat standing at the back of the theatre to see the latest technology and product demonstrations over the two days.

The high level CCF Conference running alongside the two events was also a massive draw for many of the attendees with over 370 delegates creating their own bespoke itinerary of quality educational content and big brand case studies from the 36 sessions and masterclasses.

Next year’s event will take place on 15th – 16th September 2009 in Hall 9 at the NEC, Birmingham.

Further comments on the 2008 event:

‘This is our third year at Call Centre Expo and once again we’ve had a great show. A high calibre of visitor and constant stand traffic has enabled us to show off ciboodle to the crème de la crème of the call centre industry.’
Rachel Tait, Regional Marketing Communications Manager, ciboodle (exhibitor)

‘This is the best show that we take part in terms of the quality of leads that come in and we have arranged many meetings with potential clients already. We decided to launch our new brand at the show as we believe this is the perfect platform and have seen people queuing up at the stand to talk to us.’
Sean Wilkinson, Managing Director, Corporate Rewards (exhibitor)

‘This event caters for all you could need to run a call or contact centre. There is a good range of products and services and is a place to source the right suppliers’
CEO, Tympana Ltd, Jamaica (visitor)

‘This is the third year I have attended, the event keeps me up to date with the latest services, ideas and offerings as well as providing the ideal place for arranging meetings. The keynote sessions I have attended were entertaining and uncovered new ways of thinking.’
Director, Customerex Ltd (visitor)

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